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Franz for Life campaign

After 35 years sans advertising, Franzia were losing Millennials during their prime wine-drinking years. They needed a way to win them back. I helped Franzia develop creative for this 360º campaign, including planning a year’s worth of monthly cross-platform social content and sourcing/managing the influencers hired to promote the campaign.

Project Roles
Copywriter
Company
Franzia
Skills
Content Strategy, Content Writing, Copywriting, Media Strategy, Social Media Strategy
Media
360° Video, Apparel, Brand Films, Brand Guidelines, Branded Content, Campaigns, Social Media Content, Social Media Copy, Television
Project Industries
Advertising
Franz for Life campaign
Franz for Life campaign