Cruncheese: Packaging & Branding

Cruncheese: the one ingredient cheese chip.
I created this brand with the low carb community in mind. I wanted it tell a low carb story in a fun way. With so many Keto brands out there I needed Cruncheese to stand out.
I did this by designing a logo that portrayed the products crunchiness. I also picked a color palette that is friendly yet poppy enough to get a customer excited about eating a chip.
Keto followers generally choose Keto for health reasons. It was important to highlight this so I created a tag line and symbols that speak to the customer about 3 things that make this product superior to the rest: it’s low carb, it’s 100% cheese without any other ingredient, and it’s gluten free. All things that are important to the Keto community.
I was very strategic when designing the packaging for Cruncheese. The intent was to describe everything that the company is about, though visual storytelling. But I also wanted it to be playful while remaining clean and straight to the point. So I came up with a simple wave that mimicks the playfulness of the waves and curves on the logo. Full project on my Behance.