Coffee-Mate Natural Bliss Café

Natural Bliss was the first all-natural coffee creamer. But consumers we're noticing it on the shelves because, up until that point, all-natural creamers didn't exist. We needed to make consumers take a closer look to discover the natural side of coffee creamers. So we took Natural Bliss from all natural to Au Naturel by taking over a local coffee shop, completely transforming the interior and switching out the baristas uniforms with something a bit more natural.

4.28 million organic Youtube views // Youtube Top 10 Ads: July 2015 // 36.1 million social impressions // 676 million earned media impressions // 150+ press articles