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Marli New York

Marli is a jewelry company targeting a luxury audience with pieces in a high price range. They are popular amongst celebrities on the red carpet and have high profile clients across the United States and Dubai. Marli was struggling to engage customers with an aesthetically pleasing website. Their initial website lacked best practices, and they were missing storytelling that their competitors (Tiffany's and Cartier) thrive in. My responsibility was to create a redesign of their website to pass onto developers that invoked rich storytelling with strong visuals and campaign messaging that changes with each new season and collection.

Project Roles
Creative Technologist, Designer, UI Designer
Company
Marli New York
Skills
Adobe XD, Brand Strategy, Creative Direction, Design, E-Commerce, Illustration, Social Media Strategy
Media
Social Media Content, Websites
Project Industries
Beauty, Fashion
Marli New York
Marli New York
Marli New York
Marli New York