We The People is a fashion, travel and lifestyle blog created and run by Jessie Bush. Jessie counts brands such as Vogue, Jimmy Choo, Levis and Net-a-Porter as clients, and communicates with her readership over a large social media reach. I worked with Jessie to create a new identity and online presence for We The People. Drawing on Jessie's trademark simplicity and soft-spot for pastel pink, I established a simple 'We The People' stacked wordmark using Circular, and monochrome text-based visual language. The website is also a homage to simplicity; large, vibrant images rule the design, immersing readers in Jessie's visual world. Developed by: Zann St Pierre Featured on: www.siteinspire.net