The Scalpel

It’s not every day that you get a chance to brand something that will be seen around the world. While at Wordsearch I worked on the conceptual stage of the branding for The Scalpel, a new skyscraper currently being built that will soon change London’s skyline. The idea for the identity itself was taken directly from the name; a piercing scalpel cut, sharp on edge to re ect the design aesthetic of the building.