It’s not every day that you get a chance to brand something that will be seen around the world. While at Wordsearch I worked on the conceptual stage of the branding for The Scalpel, a new skyscraper currently being built that will soon change London’s skyline.
The idea for the identity itself was taken directly from the name; a piercing scalpel cut, sharp on edge to re ect the design aesthetic of the building.
- Project Roles
- The Scalpel
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Logos, Visual Designs
- Project Industries
- Real Estate