Fetcher

Fetcher is a people-analytics startup that helps connect companies with the people they want to hire. Fetcher is building a platform to surface the most qualified candidates for any role, while removing human bias in the process. As their first full-time creative hire, I worked in direct tandem with the founders to refine their brand identity and cement a design and product system that was translated across all aspects of the business. This mainly comprised of:

• Company rebrand including a new logo, website and internal visual style guide for all social media channels and marketing collateral
• Redesigned and codified the onboarding process for first-time users of the Fetcher product
• New UI features for the logged-in web app, aimed at increasing team usage and overall engagement