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Challenge Raise awareness and affinity of The North Face brand amongst young Gen​ Z and Alpha audiences, also promoting the iconic retro-styled Nupsie jacket. Since this target audience doesn't consume traditional media or heavily engage in the Meta social media platforms emerging media should be leveraged. Solution Create a Metaverse presence for The North Face on Roblox—one of the largest online platforms amongst younger Gen Z and Alpha consumers. By creating both in-game experiences, give-away events and avatar items the brand is fully integrated into the existing user experience and behavior. Therefore the brand will be seen as a contributor and not a disrupter to this community, increasing affinity and awareness for the North Face and its products. A brand campaign and content for TikTok and Snapchat were also created to help drive initial engagement.

Project Roles
Content Strategist, Creative Director, Creative Technologist
Company
The North Face
Skills
3D Character Design, 3D Generalist, Game Design, Video Editing
Media
Advertising, Branded Content, TikToks
Project Industries
Fashion, Gaming