VSPINK e-Gift Cards

Designing PINK’s e-Gift Cards was such a treat. This project started as an ask to animate versions of existing plastic gift cards and evolved into a personal opportunity to create upwards of six new unique, envelope-pushing designs each season. These babies have driven record-breaking e-gift card sales for PINK – and some have informed designs that were printed as plastic gift cards sold nationwide in PINK’s stores. Hate to play favorites…but below are some of my favorites, including my illustration of the VSPINK bus that went on to become a major brand asset, printed as physical gift cards, in-store and promotional pieces, and used across digital spaces.