During my time at Element Three working as an Art Director, Airstream was one of my main clients. I was part of a team that included an Associate Creative Director, Senior Copywriter, Art Director (me), Designer and a Digital Strategist. Airstream was the agency’s largest client and I led the digital design, campaign ideation and general strategy. I worked on everything from product launches, advertising campaigns to general digital design. Airstream’s business is essentially B2B as they mainly sell through their expansive dealer network