Xfinity Rewards

Establishing the foundations of a Loyalty program that united Xfinity’s disconnected business lines into a single program that rewarded customer loyalty. As a trusted partner to Xfinity design leadership - 
I lead a project team to define the business opportunity and framework for Xfinity’s first loyalty reward program. 

This work happened over a period of 6 months with multiple executive review cycles before greenlighting the initiative for Go to Market readiness.

At that point we transitioned to join a larger Xfinity design team - to define and design the Day One experience across web and app.

Project Roles
Creative Director
Creative Direction, Strategy
UX Designs
Xfinity Rewards
Xfinity Rewards
Xfinity Rewards