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Native Instruments

Native Instruments were looking to re-invent it’s approach to revenue generation by introducing a subscription model. I lead a team to define the market, opportunity, model and experience to accompany this new play and get buy in from investors. I lead a team to build out a subscription model strategy, against a new target market for native with the proposal for a net new accompanying software experience.

Project Roles
Creative Director
Skills
Art Direction, Strategy, Experience Design
Media
Products - Digital
Project Industries
Music, Software
Native Instruments
Native Instruments
Native Instruments
Native Instruments
Native Instruments
Native Instruments