Challenge: Increase awareness for Peet’s coffee new limited edition holiday drinks.
Insight: Holidays are best spent bundled up, a warm drink in hand, with familiar faces.
Solution: Fuse the delicious drinks with familiar iconic holiday figures.
My Role: Art Direction & Design Lead
Press: Adage & Little Black Book
Art Director, Designer
Art Direction, Conceptual, Design, Social, Styling, Video Editing, Videography