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Partnership with Dolly Parton's Imagination Library

I was the copywriter and art director on this Barnes & Noble spec project for Paul Fix's Adhouse class. Barnes & Noble is joining Dolly Parton’s Imagination Library in the fight against illiteracy. For every book purchased, Barnes & Noble will donate $1 to put three books in a child’s hands. And, with their Mobile Library, they'll actually put books in those hands themselves. In addition, Barnes & Noble’s podcast “Story Time” allows children to read their favorite stories along with our guest readers. Children can continue to gain these important skills whether their parents are at work or on the couch next to them.

Project Roles
Art Director, Copywriter
Company
Barnes & Noble
Skills
Art Direction, Canva, Conceptual, Copywriting
Media
Advertising, Podcasts, Posters
Project Industries
Advertising, Non-Profit, Retail
Partnership with Dolly Parton's Imagination Library
Partnership with Dolly Parton's Imagination Library
Partnership with Dolly Parton's Imagination Library
Partnership with Dolly Parton's Imagination Library
Partnership with Dolly Parton's Imagination Library
Partnership with Dolly Parton's Imagination Library