The ____ Destination

I wrote and designed this spec project for Macy's with my partner Emma Silen for The Workshop. Our brief was to make Macy's top of mind for Millenials. We realized that while Macy's might be "The Fragrance Destination", younger consumers shop based on events and occasions rather than items. Thus, a new spin on an old classic. Expected to run in print and across social media with a web browser extension to help find a Macy's curated look for every hopeless "what to wear to...." search.

Project Roles
Art Director, Copywriter
Art Direction, Canva, Conceptual, Copywriting, Partnership
Advertising, Brand Identity, Branding, Posters, Web Apps
Project Industries
The ____ Destination
The ____ Destination
The ____ Destination
The ____ Destination