Worley's Lighting

Modern Lighting, traditional materials, small studio craftsmanship: meet Worley’s Lighting. Shelli Worley came to Project M Plus hoping to evolve her brand for its next chapter. I was the lead designer on this project, guided by the creative direction of Cleo Murnane.

Retaining elements that were precious to Shelli, we reimagined Worley’s monogram, imbuing the stature it deserved. Inspired by the midcentury silhouettes of the lighting, we developed a collection of minimal illustrations, which we layered into a brand pattern and used as simple brand icons. We finessed the wordmark and paired it all with an understated palette, elevating the entirety of the brand.

Arguably the most important deliverable for this e-commerce company was a custom Shopify website. I lead the design and managed the development of the site. Keeping the customer in mind, we developed an incredibly user-friendly and pleasant experience, for both desktop and mobile.