Jordan "Last Shot"

This was a full 360 takeover, partnering with BRAND JORDAN, AKQA SF, and content agency Stardust. That culminated with the LAST SHOT featured here that at the time was a groundbreaking experiential project in 2015 for the NBA ALL-STAR GAME that revamped Brand Jordan's impact on Gen Z. Everyone involved was rewarded with 3 gold Cannes. I was point and led this from pitch, and production of all phases throughout the project from inception to delivery. This was the first project under the DISPATCH name and helped launch my company. So its very near and dear to my heart and one of my favorite projects.