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New Worlds Reading + Scholastic
This campaign promotes a reading program that helps elementary school kids who are reading below grade level. I was part of the creative team that concepted and developed the idea, "Reading makes you, you" and oversaw all components of the production.
- Project Roles
- Creative Director
- Company
- Edelman
- Skills
- Conceptual, Copywriting, Digital, Management of Teams 1-10, Social, TV
- Media
- Commercials - Radio, Scripted TV, Social Media Content
- Project Industries
- Education
