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New Worlds Reading + Scholastic

This campaign promotes a reading program that helps elementary school kids who are reading below grade level. I was part of the creative team that concepted and developed the idea, "Reading makes you, you" and oversaw all components of the production.

Project Roles
Creative Director
Company
Edelman
Skills
Conceptual, Copywriting, Digital, Management of Teams 1-10, Social, TV
Media
Commercials - Radio, Scripted TV, Social Media Content
Project Industries
Education
New Worlds Reading + Scholastic
New Worlds Reading + Scholastic
New Worlds Reading + Scholastic
New Worlds Reading + Scholastic
Collaborators