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Harley-Davidson Brand Book

Not your traditional “brand book” — Harley needed a piece that, more than anything else, exuded the spirit of the brand. We needed to reignite the flame that once burned so brightly — but for all the people, not just a few. As we remember what we stand for, that is — more than building machines, the timeless pursuit of adventure. Freedom for the soul. What does that look like? Quite simply, it’s a celebration of the ride. It is at once classic yet current; refined yet rebellious. It’s beautifully oversized imagery printed on classic newsprint. It’s bold typography with no-nonsense messaging. It is quite simply, Harley-Davidson. Photo Credits: Drew Martin, Josh Kurpius, Ben Christensen, Adri Law, Kalen Thorien, Dane Deaner

Project Roles
Art Director, Designer
Company
Harley-Davidson
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction
Media
Brand Guidelines, Branded Content, Branding
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book
Harley-Davidson Brand Book