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Buffy Sleep Naked 2021
Sleeping naked isn't just fun--it's also good for your health! The team was challenged to convince Buffy customers to ditch water-wasting cotton sheets in favor of softer, more sustainable eucalyptus.
- Project Roles
- Content Strategist, Creative Director, Editor (Brand/Content), Editor (Copy)
- Company
- Buffy
- Skills
- Art Direction, Copywriting, Creative Direction, Creative Research
- Media
- Campaigns
