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Buffy Sleep Naked 2021

Sleeping naked isn't just fun--it's also good for your health! The team was challenged to convince Buffy customers to ditch water-wasting cotton sheets in favor of softer, more sustainable eucalyptus.

Project Roles
Content Strategist, Creative Director, Editor (Brand/Content), Editor (Copy)
Company
Buffy
Skills
Art Direction, Copywriting, Creative Direction, Creative Research
Media
Campaigns
Buffy Sleep Naked 2021
Buffy Sleep Naked 2021
Buffy Sleep Naked 2021
Buffy Sleep Naked 2021
Buffy Sleep Naked 2021
Buffy Sleep Naked 2021
Buffy Sleep Naked 2021
Buffy Sleep Naked 2021