UpWork - The Perfect Fit

UpWork is a freelance social platform and marketplace that needed to quickly pivot towards The Great Resignation. I worked with their team to build out a campaign that embraced the new workforce landscape. The campaign launched with Upwork’s first television commercial. The spot debuted Thanksgiving Day during Fox’s NFL broadcast

Project Roles
Creative Director
Company
Upwork
Skills
Creative Direction, Copywriting
Media
Campaigns
UpWork - The Perfect Fit
Support