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Minnesota Twins 'Bear Mode'
The MLB lockout at the end of 2021 put the 2022 regular season open in jeopardy. Spring training was delayed but shortly after the lockout ended. The Twins looked to Los York to create a campaign that hyped the fans of the Twin City while also introduce the newly traded players. Tapping into the iconic TC Bear, we turned 'Bear Mode' into a rally cry for the brand new roster, which featured Carlos 'C4' Correa.
- Project Roles
- Creative Director
- Company
- Los York
- Skills
- After Effects, Creative Direction, Directing
- Media
- 2D Animations, 3D Animations, Advertising, Brand Films, Branded Content, Campaigns, Commercials - Broadcast, Film Editing, Motion Graphics, Television
- Project Industries
- Advertising, Sports
