Gamers.vote came to us with a serious challenge: convince gamers to show up at the polls during the 2020 election. Gamers tend to think that their voices don’t matter. So we landed on a simple insight: gamers already had the qualities that it takes to make a huge difference. They just didn’t know it yet. So we partnered with a broad coalition of influencers across Twitch, Instagram and broadcast to spread the word by putting gamers’ various skills and achievements into a new context. As a result, gamers came to the polls in record numbers and contributed to the largest voter turn out in American history.