Game The Vote

Gamers.vote came to us with a serious challenge: convince gamers to show up at the polls during the 2020 election. Gamers tend to think that their voices don’t matter. So we landed on a simple insight: gamers already had the qualities that it takes to make a huge difference. They just didn’t know it yet. So we partnered with a broad coalition of influencers across Twitch, Instagram and broadcast to spread the word by putting gamers’ various skills and achievements into a new context. As a result, gamers came to the polls in record numbers and contributed to the largest voter turn out in American history.

Project Roles
Art Director, Creative Director, Designer
Art Direction, Conceptual, Creative Direction, Design, Motion
Social Media Content
Project Industries
Game The Vote