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SK-II Smart Retail Experiences
In leveraging latest technologies, coupled with social platform and pay integration SK-II has broken new ground in customer experience. The following examples employ a 3 part strategy of attract, engage and trial though various sensorial, interactive and digital wayfinding methods. APAC | East Asia Markets. Duty Free - Changi Airport Singapore. Diamaru Mall Umeda, Japan. Sephora Flagship Shanghai, China
- Project Roles
- Creative Director
- Company
- HUGE INC
- Skills
- Creative Research, Creative Strategy, Interactive, Management of Teams 10-20, Wrangling - Creatives, Conceptual, Creative Direction
- Media
- Advertising, Events, Interaction Designs, Interactive Installations, Retail Designs
- Project Industries
- Beauty
