La Vida Más Fina es Nuestra

Bicultural Mexican-Americans don’t think of Corona as a truly “Mexican” brand. So we created a campaign to acknowledge our roots as a Mexican import beer. Proudly bicultural, and informing everything we believe in as a brand. “The fine life is ours.”

We opened up the message of Nuestra with timely social, showing consumers that Corona isn’t just proud of its heritage one time a year.

We interviewed each real participant in the TV campaign about their passions, their take what the ‘Fine Life’ means, and how it feels knowing the deep influence of Mexico on American culture. We’ll release this content throughout the year, stoking our audience’s pride and starting conversations during the X-games, the Kentucky Derby, title boxing matches and even the Fourth of July.