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The Corona Beach Bar
We created the ultimate sports destination: a remote beach bar where athletes and fans can come together to enjoy the game.
The work premiered during March Madness, and despite not being official sponsors we still planted Corona firmly into the sports conversation.
(147.8MM campaign impressions. IG Content Response Rate 212% above benchmarks. March Madness + Corona mentions 214% higher than competitors.)
*Be sure to click for the whole story to see how we turned our broadcast message into a social conversation among fans, and designed a comprehensive sports platform for the brand.*
- Project Roles
- Creative Director
- Company
- MullenLowe
- Skills
- Creative Direction, Post-Production, Social, Social Media Strategy
- Media
- Commercials - Broadcast, Retail Designs, Social Media Content, Visual Designs
