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Corona: La Vida Más Fina
Americans get more stressed, more lonely and less satisfied with every passing year. Especially when compared to a country like Mexico that’s statistically 3x more fulfilled.
La Vida Más Fina—or the Fine Life—is our creative platform for Corona that represents their easygoing perspective on the world. For two years, Snoop Dogg has given us his perspective on living the Fine Life with his effortless, silk-robe-having charm.
This year, we introduced a counterpoint to Snoop. Someone to represents those of us who have a little more trouble unwinding: Andy Samberg.
- Project Roles
- Creative Director
- Company
- MullenLowe
- Skills
- Art Direction, Broadcast, Copywriting, Social
- Media
- Commercials - Broadcast, Social Media Content
