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Packaging Design and Illustration for Nutrl Hard Seltzer

In partnership with the team at JKR, my packaging design work, design systems work and fruit illustrations for the Nutrl Hard Seltzer can be found in grocery stores and pool party coolers nationwide. The Canadian canned cocktail brand was looking to rebrand for their U.S. debut. They wanted to maintain their existing minimalist aesthetic to highlight the simplicity of their ingredients. I worked extensively on the refresh of their can design, illustrating custom fruits illustrations for each flavor and iconography for callouts. I also worked on the external packaging design for the Variety Packs and Single Flavor Packs.

Project Roles
Art Director, Artist, Designer, Illustrator
Company
Anheuser-Busch InBev
Skills
Botanical Drawing, Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Design, Design Strategy, Illustration, Packaging Design, Vector
Media
Brand Identity, Illustrations, Packaging
Project Industries
Beer, Beverage, Packaged Goods, Wine/Spirits
Packaging Design and Illustration for Nutrl Hard Seltzer
Packaging Design and Illustration for Nutrl Hard Seltzer
Packaging Design and Illustration for Nutrl Hard Seltzer
Packaging Design and Illustration for Nutrl Hard Seltzer
Packaging Design and Illustration for Nutrl Hard Seltzer