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Everyday Hero

ADP wanted to promote Wisely, a service that helps provide financial literacy and other tools to employees. ​ I created the concept—an intimate look at everyday workers' lives and the struggles they face—and wrote the script. I also worked closely with the visual team to further develop the final cuts. We produced a separate cut for each of the workers in the video. Below, you'll find the director's cut, which features all of the workers.

Project Roles
Copywriter
Company
ADP
Skills
Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Advertising
Everyday Hero