Nike Cycle Sync

This social campaign won a Cannes Grand Prix.

I worked with Nike and leading female physiologist Stacy Sims to build the first ever cycle syncing training collection on the Nike Training Club App. The social campaign aims to help educate women on how to sync their training to their menstrual cycle, so that they can perform better but also optimise their energy and listen to their body’s needs during every phase of their cycle. It launched across Nike Women’s global social handle and in the Nike Training Club app.