FIFA Women’s ‘Rise of the Underdog’ - - social video campaign --

I worked with Media Monks (London) to celebrate Japan’s ‘Nadeshikos’ 2011 WWC win - a triumph over adversity. For the Japanese, it was a way to inspire their country, which was still dealing with the effects of a tsunami that sparked a nuclear crisis just a month earlier.

My job included: writing the script, overseeing illustration work and the editing of the film.

We used comic-book style graphics and short sharp scenes to capture the dynamism and heroism of all the game, and its players. Overseeing the editing process, I was able to ensure the final social video was a fitting homage to the Japan teams and their champion spirit.