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IBM - BITCOIN RAIN

In 2015, at the biggest geek event in the world, we made everybody’s dreams come true: a cloud that rains money. We created a weather app for IBM Cloud at Campus Party Brazil, the biggest geek event in the world, with more than 8.000 developers and startup entrepreneurs. Participants downloaded the app and kept an eye on the forecast. At a given time it warned them that a different rain was approaching. A bitcoin rain. People then had to go to the right place in the event, at the right time and raise their cellphones to capture the money. We showed developers, in their language, that IBM Cloud can help them make real money. Even for their businesses.

Project Roles
Art Director, Designer
Company
IBM
Skills
Art Direction, Creative Research, Creative Strategy, Design
Media
Advertising
Project Industries
Technology