Beautiful Inside

After winning the Zico business, we were tasked with reinforcing the brand’s position as a premium, natural drink as well as educating consumers about coconut water. The following campaign highlights the beneficial properties of Zico as a a natural source of hydration for the entire body.

Project Roles
Creative Director
Company
David & Goliath
Skills
Art Direction, Celebrity, Creative Direction, Management of Teams 1-10, Conceptual
Media
Advertising
Project Industries
Beverage
Beautiful Inside
Beautiful Inside
Beautiful Inside
Support