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Ever Being w/ Alee

I partnered with an Art Director to create and launch Alee Swarovski's new wellness brand website. We created mood board concept pages, content ideation and pillars of how the website/brand would live and engage with the audience. My main responsibility was creating topic/content ideas, cultivating an aligned tone of voice and point of view through the blog posts.

Project Roles
Copywriter, Editor (Brand/Content)
Company
Swarovski
Skills
Content Writing, Creative Strategy, Editing
Media
Brand Identity, Branded Content, Editorial Writings, Taglines, Websites
Project Industries
Beauty, Health/Pharma, Lifestyle, Luxury
Ever Being w/ Alee
Ever Being w/ Alee
Ever Being w/ Alee
Ever Being w/ Alee
Ever Being w/ Alee
Ever Being w/ Alee
Ever Being w/ Alee
Ever Being w/ Alee