Prairie Organic Spirits OOH

Close to 90% of the corn grown in the United States is genetically modified. And seeing how many domestic spirits are made from varying quantities of corn, that tasty cocktail of yours may be anything but GMO-free.

Sure, there’s an ongoing debate about the safety of GMOs for human health, but one thing is clear: pesticide- and herbicide-resistant GMOs are bad for the environment.

Enter Prairie Organic Spirits. Their organic farmers spend up to 3x more time than conventional farmers in the field because they don’t rely on chemical shortcuts. The benefit? Their farmers’ organic corn crops are free from harmful pesticides and herbicides.

Haberman ran a series of out-of-home ads that displayed Prairie’s commitment to organic farming and their unbridled passion for crafting sustainable spirits that are better for the environment. Oh, and we also showed a little love for the place they call home. Although enjoyed responsibly across the country, Prairie Organic Spirits is made right in Minnesota.