Commercial Real Estate Branding & Lease Marketing

CBRE: 452 Fifth Avenue* We needed to convey 452 Fifth Avenue’s location as the “center point” of the most productive stretch of retail in NYC, and its proximity to the Bryant Park, where more than 20,000 people a day, stroll, meet, eat or simply relax—in the heart of mid-town. With only a week to develop the initial concepts, and a fast approaching commercial real estate conference date requiring printed materials, we got right to “the point”. With a concept approved, we finalized the brandmark, wrote and designed the marketing document, including creation of digital renderings of a “concept” retail space that would occupy the property’s premier frontage. *This work was produced while I was Creative Director @ REA, NYC.