Free Assembly x Brandon Maxwell

Free Assembly is Walmart’s in-house fashion brand. With the introduction of a new Creative Director, Brandon Maxwell, as well as the introduction and expansion of the current line to include Kids, there was a need to evolve and create deeper storytelling and purpose in the brand. At PMH, we worked with Walmart and Brandon to create a new creative direction for the upcoming collection campaign and create a strategy that would be able to structure future campaigns. Strengthening and increasing engagement within the marketplace, was key. The result was elevated and evolved campaign imagery, a new narrative, that gave way to purpose and spoke to a diverse range of current and new consumers.

Project Roles
Art Director, Content Producer, Content Strategist, Copywriter, Creative Director, Designer, Strategist
Art Direction, Conceptual, Copywriting, Creative Direction, Creative Strategy, Post-Production, Producing
Brand Films, Branded Content, Campaigns
Project Industries
Free Assembly x Brandon Maxwell