WeWork Marketing & Sales Assets

From 2018-2019, I was the copy lead on a creative production team tasked with updating region-specific marketing and sales collateral for 500+ US-based buildings. These assets included brochures, property flyers, sales cards, and building slides for a series of new products, including Powered by We and HQ by WeWork. I also wrote and edited global location descriptions for WeWork.com. Each time a new building, neighborhood, or country page was listed on the site, I oversaw the copy that marketed the location, ensuring local relevancy, SEO, and brand voice.

Project Roles
Copywriter, Editor (Copy)
Content Strategy, Content Writing, Copywriting, Editorial
Brand Identity, Branded Content, Editorial Writings
Project Industries
Real Estate, Startups, Technology
WeWork Marketing & Sales Assets