WeWork Marketing & Sales Assets

From 2018-2019, I was the copy lead on a creative production team tasked with updating region-specific marketing and sales collateral for 500+ US-based buildings. These assets included brochures, property flyers, sales cards, and building slides for a series of new products, including Powered by We and HQ by WeWork. I also wrote and edited global location descriptions for WeWork.com. Each time a new building, neighborhood, or country page was listed on the site, I oversaw the copy that marketed the location, ensuring local relevancy, SEO, and brand voice.