Medium 2020 Rebrand

In 2020, I partnered with Medium to refresh their messaging prior to a brand relaunch. Working closely with Creative Director Kristen Cesiro, I wrote clear, compelling copy that promoted and outlined Medium’s latest evolution to an ad-free, subscription-based model. As we zeroed in on Medium’s new voice, I offered strategic insight and iterated on multiple phases of the project, from the brand’s new creator-facing landing page to its own origin story and more. I was able to bring my hybrid experience as a journalist, creative writer, and copywriter to the table, and help Medium communicate its mission to champion complex, vital storytelling that cuts through the noise.

Project Roles
Content Writing, Copywriting, Editorial
Brand Identity, Branded Content
Project Industries
Media, Startups, Technology
Medium 2020 Rebrand