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Creative Direction, Brand Identity and Illustration for Laurel Canyon Tennis Club

Creative Direction, Brand Identity and Illustrative Surface Pattern Design for Laurel Canyon Tennis Club, a free-spirited and eco-friendly activewear brand for men and women that I co-founded with costume designer Tiger Curran, inspired by the psychedelic vibe of 1970s California. Both the primary racquet wordmark and secondary peace ball logomark are hand drawn. I also illustrated the prints / surface pattern designs for both the Melty Racquet Collection and the Love All Collection, which are printed in California on 88% recycled fabric (100% of the poly is derived from recycled water bottles) and sewn in Los Angeles.

Project Roles
Art Director, Artist, Copywriter, Creative Director, Designer, Illustrator, Product Designer, Type Designer
Company
Laurel Canyon Tennis Club
Skills
Botanical Drawing, 2D Graphics, Adobe Illustrator, Adobe Photoshop, Apparel Design, Art Direction, Brand Strategy, Creative Direction, Creative Strategy, Fabrication, Fashion, Fashion Illustration, Lettering, Lifestyle, Partnership, Product Development, Textiles
Media
Apparel, Art, Brand Identity, Branding, Campaigns, Fashion Designs, Illustrations, Lettering, Logos, Patterns, Personal Project, Typography, Visual Designs
Project Industries
Fashion, Lifestyle, Luxury, Retail, Startups
Creative Direction, Brand Identity and Illustration for Laurel Canyon Tennis Club
Creative Direction, Brand Identity and Illustration for Laurel Canyon Tennis Club
Creative Direction, Brand Identity and Illustration for Laurel Canyon Tennis Club
Creative Direction, Brand Identity and Illustration for Laurel Canyon Tennis Club
Creative Direction, Brand Identity and Illustration for Laurel Canyon Tennis Club
Creative Direction, Brand Identity and Illustration for Laurel Canyon Tennis Club
Creative Direction, Brand Identity and Illustration for Laurel Canyon Tennis Club