Okay
Oscar Mayer: Keep it Oscar

Keep it Oscar is a way of thinking less. With almost no narrative or explanation, our quick-hit 'meat content' is reimagining a beloved brand for the modern-day. Take a glimpse into the unexpected, yet delightful, world of Oscar Mayer through this 360-campaign of video, out-of-home, gifs, and banners. The campaign helped Oscar Mayer land a top spot on Ad Age’s Marketers of the Year list. Featured In: Creativity, Little Black Book, Marketing Dive, Adweek, USA Today, Agency Spy, Adage, Reel 360, Reel 360, and Deli Market News

Project Roles
Art Director
Company
Johannes Leonardo
Skills
Art Direction, Conceptual
Media
Billboards, Commercials - Broadcast, Social Media Content
Project Industries
Packaged Goods, Advertising
Oscar Mayer: Keep it Oscar
Oscar Mayer: Keep it Oscar
Oscar Mayer: Keep it Oscar
Oscar Mayer: Keep it Oscar
Oscar Mayer: Keep it Oscar
Oscar Mayer: Keep it Oscar
Collaborators