Okay
Diet Coke

Love What You Love is a campaign that celebrates those that boldly shake off the “shoulds” of life to fully embrace the things they actually love. From sipping an ice cold Diet Coke… to vigorously dance skating home from work. We launched the global platform with film, social, and OOH to invite Diet Coke drinkers to get back in touch with what they love without giving a damn what anyone else might think.

Project Roles
Creative Director
Company
Anomaly
Skills
Art Direction, Brand Strategy, Broadcast, Creative Direction, Design
Media
Brand Films, Commercials - Broadcast
Project Industries
Advertising
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Collaborators