This GLOBAL, 360-degree campaign yielded 40 assets across multiple platforms, leveraging both toy/product and entertainment. To effectively launch this new product, all assets were strategically planned as a global marketing toolkit for a one-voice look/feel approach. This asset represents the music video (featuring custom music) for YouTube. Produced 100% every piece of this series from concept to delivery
Account Managed from concept to delivery- uncovering marketing needs directly with Brand Managers, strategic messaging, goals, budget assessment, etc. Driving communication and project management across the marketing team.
Creative Producer- interfaced directly with a team of in-house/internal Art Directors, Copywriters to manage/oversee/facilitate the entire process from concept to delivery. Shot on in-house stage with Unreal engine, internal VFX supervisor.
Post Producer- interfaced directly with an internal team of animators and motion graphics artists to achieve the creative vision. Oversaw and drove all post production needs including the writing of the music jingle, sound design, mix, media management and delivery. Problem solving, delivering against 40 plus deliverables for a Global audience, where we needed to worry about certain product issues for various markets (interchanging products during shoot/making sure the correct products were in the particular market cuts), and making sure we delivered on time against a fiscally responsible budget.