Electronic Arts

After 5 years in development, Electronic Arts wanted to create the biggest video game launch in history for Battlefield 3. This was no ordinary game. It was the most realistic war game to date, putting it's players in the middle of the most treacherous, bloody battles ever seen by gamers. This spot, shot by Noam Murro, aimed to show war as it is, not glorified or heroic. This is the war portrayed in the game. The campaign helped to make Battlefield 3 one of the top video game sellers in history.