Haagen Dazs Honeybee Campaign

When scientists discovered that bees were dying in droves with no real clues as to why, Haagen-Dazs knew they had to do something. This campaign ultimately raised a significant amount money for research, lead to congressional testimony by the client and won almost every award there was to win in advertising, from a Cannes Lion to two One Show Gold Pencils and the first-ever Green Pencil, awarded to the most environmentally responsible campaign of the year.