Dodge Dart Brand Campaign

The Chrysler corporation had taken a lot of big gambles since being bought out by Fiat. The Dodge Dart, however, was one of their biggest. The Dart didn't just have to reinvent the compact car, but the Dodge brand as well. This campaign had to do the same thing. Through showing the no-nonsense, go-with-your-gut type of thinking it took to make the Dart, Dodge was able to show people, once again, that they are a company of car people, not committees.