Coors Light Made To Chill

What's more chill than cracking open a cold one after a long day? Working on a campaign about cracking open a cold one after a long day. We shifted the Coors brand from their traditional "cold" motif to a modernized tone and feel that felt entirely unique, and true, to the brand. Finding uniquely subversive, relatable (and chill) moments that were the perfect occasion for having a Coors Light helped us win the business and make some great work.