HANDMAID'S TALE LAUNCH

To launch the new series of The Handmaid’s Tale, we brought the show to life by imposing Gilead’s laws across the UK - banning women from reading the Metro, entering the city, going to the cinema and even locking them out of their Kindles. These messages were juxtaposed with the Handmaid’s rebellious cry, ‘don’t let the bastards grind you down.’ We creative directed the campaign and the work was the brain child of Anne and Fran and Caio and Raminder at 4Creative.