BFPL - NYC launch campaign

After the rebrand, Brookfield Place launched a New York City-wide campaign to create renewed awareness and change the perception of Brookfield Place of being more than just a retail center. I design-directed a team to execute the concept, I art-directed the photoshoot and implemented the campaign on a variety of mediums including taxi tops, bus stops, subway station takeovers, subway trains, billboards, publication ads, digital banners, and social media. The rebranding won Indigo silver awards.