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BFPL - Brookfield Place
Designed the new global brand to help attract a more culturally affluent audience and not be perceived as a retail center only. I recommended the BFPL shorthand name, designed the logo, created the brand guidelines and collateral including signage and posters, as well as redesigned their website.
- Project Roles
- Designer, Art Director
- Company
- Brookfield
- Skills
- Brand Strategy, Design, Type Design, Creative Direction
- Media
- Branding, Websites
- Project Industries
- Real Estate
